Better Business Bureau at a glance
- Domain rating
- DR 93
- Account
- Not needed
- Captcha
- Google reCAPTCHA
- Backlink or badge
- Not required
- Email confirmation
- No
- Submit at
- bbb.org/get-listed
What Better Business Bureau is and who it's for
The Better Business Bureau (BBB) is a nonprofit organization that maintains a directory of local businesses across the United States and Canada. Each business has a BBB Business Profile with a letter-grade rating based on complaint history and business practices. Businesses can apply for BBB Accreditation, a paid status that signals trustworthiness.
Consumers looking for trustworthy local businesses and businesses seeking to build credibility.
It lists
- Local businesses in the US
- Local businesses in Canada
- Businesses with a physical location
- Service providers
- Retailers
- Contractors
It doesn't take
- Online-only businesses without a local presence
- Businesses outside the US and Canada
How to submit to Better Business Bureau, step by step
Submit a request to add a new BBB Business Profile or claim an existing one at no cost.
Search for existing profile
On the Get Listed page, enter the business name and location to check if a BBB Business Profile already exists.
Claim or request profile
If a profile exists, claim it. If not, submit a request to add a new profile.
Provide business details
Fill out the form with business name, address, phone, website, and category.
Verify ownership
BBB may contact you to verify that you are authorized to represent the business.
Profile goes live
Once verified, the BBB Business Profile is published and can be found in the directory.
What the Better Business Bureau form asks for
| Field | Limits and format |
|---|---|
| Business name | — |
| Address | — |
| Phone | — |
| Website | — |
| Business category | — |
Our free preview drafts your name, tagline, short and long descriptions, categories and tags in the lengths directories like this one ask for. Try it with your URL.
Better Business Bureau pricing: free vs paid
| Option | Price | What you get |
|---|---|---|
| Basic BBB Business Profile | Free | Listing in BBB directory with business details and rating |
| BBB Accreditation | Fee varies by business size | Accreditation seal, enhanced profile, dispute resolution, and marketing benefits |
Why Better Business Bureau submissions get rejected or stall
- Business is online-only with no physical location in the US or Canada
- Business already has a BBB profile and the requester is not authorized to claim it
- Business category is not accepted (e.g., certain industries may be excluded)
- Incomplete or inaccurate business information
Tips for a listing that gets approved
- Check for an existing profile before submitting to avoid duplicate requests.
- Ensure your business has a verifiable physical address in the US or Canada.
- Accreditation is paid and requires meeting BBB standards; consider it for trust signals.
- Keep your business information consistent across all directories.
Our take on Better Business Bureau
BBB is best for local businesses with a physical presence in the US or Canada that want to build consumer trust. The free listing is straightforward, but accreditation requires a fee and adherence to BBB standards. Online-only SaaS or AI tools are generally not a fit.
Better Business Bureau FAQ
Is a BBB listing free?
Yes, a basic BBB Business Profile is free. Accreditation is a separate paid status.
Do I need an account to submit a business?
No account is required to submit a listing request.
What are the requirements for BBB accreditation?
Accreditation requires meeting BBB standards, including honesty in advertising, transparency, and responsiveness to complaints. The fee varies by business size.
Checked against Better Business Bureau's own pages on Oct 24, 2026: bbb.org, bbb.org/get-listed. Directories change their forms and prices; the submit page has the final word.
