Trustpilot at a glance
- Listing price
- Free, paid upgradesFree business profile; paid plans from ~$259/mo
- Domain rating
- DR 94
- Captcha
- Google reCAPTCHA
- Backlink or badge
- Not required
- Email confirmation
- Yes, by link or code
- Submit at
- business.trustpilot.com
What Trustpilot is and who it's for
Trustpilot is a consumer review platform with over 400 million reviews and 200,000 new reviews written daily. Businesses use it to collect customer feedback, respond to reviews, and display TrustScores and widgets on their websites. The platform emphasizes AI visibility, claiming that AI engines use independent third-party evidence like Trustpilot reviews when recommending brands. It offers tools for review collection, analytics, and marketing across industries and business sizes.
Consumers researching companies and businesses seeking to build trust and improve their online reputation.
It lists
- Businesses with a website
- SaaS companies
- E-commerce stores
- Service providers
- Retail brands
- Financial services
- Insurance companies
- Location-based businesses
How to submit to Trustpilot, step by step
Create a free business account on Trustpilot to claim your profile and start collecting reviews. The free plan includes 50 automated review invitations per month, basic profile customization, and one widget to collect reviews.
Create a free account
Go to business.trustpilot.com and click 'Start for free' or 'Create free account'. Sign up with your business email address.
Verify your domain
Enter your website URL. Trustpilot requires a domain-matching business email address to verify ownership. You may need to complete a reCAPTCHA.
Claim your business profile
Once verified, you can claim your existing Trustpilot profile or create a new one for your business.
Set up review collection
Configure automated review invitations, widgets, and other tools according to your plan.
Start receiving reviews
Invite customers to leave reviews. Reviews appear on your public Trustpilot profile and can be displayed on your website via widgets.
What the Trustpilot form asks for
| Field | Limits and format |
|---|---|
| Website URL | Used to check your domain's TrustScore and verify ownership |
Our free preview drafts your name, tagline, short and long descriptions, categories and tags in the lengths directories like this one ask for. Try it with your URL.
Trustpilot pricing: free vs paid
| Option | Price | What you get |
|---|---|---|
| Free | Free | 50 automated review invitations/month, 1 widget to collect reviews, basic profile page customization, reply to reviews, flag reviews, performance overview, online customer support |
| Starter | from $99 per month, per domain, billed annually | 100 review invitations/month, 2 widgets, 1 user, 1 domain, eCommerce integrations, marketing assets |
| Plus | from $319 per month, per domain, billed annually | 300 review invitations/month, 10 widgets, 3 users, up to 3 domains, all integrations, profile customization, 14-day free trial |
| Premium | from $799 per month, per domain, billed annually | 1000 review invitations/month, 21 widgets, 10 users, unlimited domains, dedicated Customer Success Manager, richer dashboards |
| Enterprise | Contact sales for pricing | Unlimited review invitations, 23 widgets, 1000 users, unlimited domains, dedicated CSM, advanced tools and insights |
Why Trustpilot submissions get rejected or stall
- Using a non-domain-matching email address for verification
- Failing to complete reCAPTCHA verification
- Submitting a website that does not belong to the business
- Attempting to claim a profile already managed by another account
- Violating Trustpilot's company guidelines for reviews
Tips for a listing that gets approved
- Use a business email address that matches your domain (e.g., name@yourcompany.com) to speed up verification.
- Start with the free plan to claim your profile and collect initial reviews before upgrading.
- Leverage Trustpilot widgets on your website to display your TrustScore and recent reviews.
- Respond to all reviews, both positive and negative, to show engagement and build trust.
Our take on Trustpilot
Trustpilot is essential for any business that wants to build social proof and improve its online reputation. The free plan is a good starting point, but serious review collection requires a paid plan. Expect to invest time in verification and ongoing review management.
Trustpilot FAQ
Is Trustpilot free for businesses?
Yes, Trustpilot offers a free plan with 50 automated review invitations per month, basic profile customization, and one widget. Paid plans start at $99 per month.
How do I claim my business on Trustpilot?
Create a free account at business.trustpilot.com, enter your website URL, and verify ownership using a domain-matching business email address. You may need to complete a reCAPTCHA.
Does Trustpilot provide dofollow backlinks?
The platform focuses on review collection and trust building rather than SEO backlinks.
What are the requirements to create a Trustpilot business account?
You need a business email address matching your website domain, a website URL, and completion of a reCAPTCHA verification.
Checked against Trustpilot's own pages on Oct 24, 2026: business.trustpilot.com, business.trustpilot.com/pricing. Directories change their forms and prices; the submit page has the final word.
