GoodFirms at a glance
- Listing price
- Free, paid upgradesFree listing (23% acceptance, research vetting); Pro $49/mo; sponsorship on request
- Domain rating
- DR 87
- Account
- Not needed
- Captcha
- Cloudflare Turnstile
- Backlink or badge
- Not required
- Email confirmation
- No
- Submit at
- goodfirms.co/get-listed
What GoodFirms is and who it's for
GoodFirms is a B2B reviews and ratings platform that lists software, SaaS, and service companies. It has 80,000 verified firms, 1.2 million verified reviews, and covers 60+ categories across 130 countries. The platform uses a published ranking algorithm (v3.2) and claims a 23% acceptance rate for new listings. GoodFirms emphasizes AI search visibility, stating that its structured data and verification signals help businesses appear in AI platforms like GPT, Gemini, and Perplexity.
Businesses looking for software, development, design, marketing, and IT service providers.
It lists
- Software products and SaaS
- Web and mobile app development companies
- Design agencies
- Digital marketing agencies
- AI and emerging tech firms
- Cloud consulting and IT services
- BPO and business services
How to submit to GoodFirms, step by step
Apply for a free listing via the get-listed page. The listing is free forever, but only 23% of applicants pass the 4-step research verification.
Apply for free listing
Go to goodfirms.co/get-listed and click 'Apply for free listing'. Fill out the application form with your company details.
Pass research verification
The GoodFirms research team conducts a 4-step verification: background checks, client interviews, portfolio audits, and ongoing quality monitoring. Only 23% of applicants pass.
Get listed
Once approved, your company gets a public profile with portfolio, case studies, verified reviews, and star ratings.
Rank in Leader Matrix
Your profile is ranked using the transparent algorithm v3.2, which is recomputed every Monday. Rankings are based on reviews, recency, and other factors.
Receive buyer opportunities
Free listings get access to limited public RFPs. You can also upgrade to PRO or sponsor plans for more features.
What the GoodFirms form asks for
| Field | Limits and format |
|---|---|
| Company name | — |
| — | |
| Company type (Software or Service) | — |
| Category | — |
| Website | — |
| Description | — |
Our free preview drafts your name, tagline, short and long descriptions, categories and tags in the lengths directories like this one ask for. Try it with your URL.
GoodFirms pricing: free vs paid
| Option | Price | What you get |
|---|---|---|
| Free Listing | Free | 4-step research verification, public company profile, Leader Matrix ranking, limited public RFPs |
| PRO | $49/month (billed annually at $588/year) | Advanced features, traffic analysis, customizable landing page, improved ranking within a single category |
| GoodFirms Sponsors | Pricing available on request | All Pro benefits, priority placement, featured profile in free listings, expanded global reach |
Why GoodFirms submissions get rejected or stall
- Fails the 4-step research verification (77% of applicants are rejected)
- Incomplete or unverifiable company information
- No verifiable client reviews or portfolio
- Does not meet category or service requirements
- Anonymous reviews or unverifiable client relationships
Tips for a listing that gets approved
- Ensure your company has verifiable client reviews and a strong portfolio before applying, as only 23% pass verification.
- Complete your profile fully to improve your AI visibility score and ranking.
- Consider upgrading to PRO if you want detailed traffic analysis and a customizable landing page.
- Keep your reviews fresh; the algorithm applies recency decay, so old reviews (3+ years) carry minimal weight.
Our take on GoodFirms
GoodFirms is worth submitting to if you have a B2B software or service company with verifiable client work. Expect a rigorous verification process and only a 23% acceptance rate, but a free listing can provide long-term visibility in both traditional and AI search.
GoodFirms FAQ
How much does it cost to get listed on GoodFirms?
A free listing is available at no cost, but only 23% of applicants pass verification. PRO costs $49/month billed annually at $588/year. Sponsorship pricing is available on request.
What are the requirements to get listed on GoodFirms?
You must be a B2B software or service company. Your application goes through a 4-step verification: background checks, client interviews, portfolio audits, and ongoing quality monitoring. Only 23% pass.
Can I upgrade my free listing later?
Yes, you can upgrade to PRO for $49/month or inquire about sponsorship plans for additional features and visibility.
Checked against GoodFirms's own pages on Oct 24, 2026: goodfirms.co, goodfirms.co/get-listed. Directories change their forms and prices; the submit page has the final word.
