Trustpilot at a glance
- Listing price
- Free, paid upgradesFree business profile; paid plans for review invites and features
- Domain rating
- DR 93
- Account
- Sign up with email
- Backlink or badge
- Not required
- Email confirmation
- Yes, by link or code
- Submit at
- business.trustpilot.com/signup
What Trustpilot is and who it's for
Trustpilot is a consumer review website where anyone can leave a review about a business. Businesses can claim a free profile to respond to reviews and access analytics. Paid plans unlock tools like automated review invitations and social sharing.
Consumers researching companies before purchase and businesses managing their online reputation.
It lists
- Any business with a website
- Online stores
- SaaS companies
- Local services
- B2B and B2C companies
How to submit to Trustpilot, step by step
Create a free business account, verify your business details, and claim your profile to respond to reviews and view basic analytics.
Start business signup
Go to business.trustpilot.com/signup and enter your business location, name, and website.
Add additional details
Provide business category, number of employees, and other company information.
Enter personal details
Enter your name, work email, and create a password for your Trustpilot business account.
Verify your email
Check your inbox for a verification email from Trustpilot and click the link to activate your account.
Claim your business profile
Once logged in, locate your business on Trustpilot and follow the steps to claim it as the official representative.
What the Trustpilot form asks for
| Field | Limits and format |
|---|---|
| Business location | Select from dropdown of countries |
| Business name | max 255 characters |
| Business website | max 128 characters |
Our free preview drafts your name, tagline, short and long descriptions, categories and tags in the lengths directories like this one ask for. Try it with your URL.
Trustpilot pricing: free vs paid
| Option | Price | What you get |
|---|---|---|
| Free | Free | Claim your profile, respond to reviews, basic analytics |
| Enterprise | Custom pricing | Advanced features, dedicated support |
Why Trustpilot submissions get rejected or stall
- Business website must be valid and match the business
- Email address must be from the business domain (for claiming)
- Duplicate listings may be merged or rejected
- Business must not violate Trustpilot's guidelines
Tips for a listing that gets approved
- Use a work email from your business domain to speed up verification.
- Claim your profile before asking customers for reviews to ensure you can respond.
- Start with the free plan to understand the platform before upgrading.
- Encourage genuine reviews through automated invitations to improve your rating.
Our take on Trustpilot
Any business with an online presence should claim their Trustpilot profile to manage their reputation. The free plan is sufficient for responding to reviews and basic insights. Expect to pay for advanced features like review invitations.
Trustpilot FAQ
Is Trustpilot free for businesses?
Yes, you can create a free business account to claim your profile and respond to reviews. Paid plans offer additional features.
How long does it take to get listed on Trustpilot?
After signing up and verifying your email, you can claim your business profile immediately. The review process for claiming may take a few days.
Do I need a business email to sign up?
You can sign up with any email, but using a business domain email helps verify your association with the company.
What are the requirements to claim a business on Trustpilot?
You need to provide your business name, website, and location, and verify your email address.
Checked against Trustpilot's own pages on Oct 24, 2026: signup.business.trustpilot.com/create-account. Directories change their forms and prices; the submit page has the final word.
