Startups Lab at a glance
- Listing price
- Free, paid upgradesSkip the Queue $6 (pick date, dofollow); Spotlight $29; ads from $59/30d
- Domain rating
- DR 54
- Link
- Dofollow
- Account
- Sign up with Google
- Captcha
- None
- Backlink or badge
- Not required
- Email confirmation
- No
- Time to go live
- No manual review queue; free launches go live on the next available Monday. Paid plans activate automatically, usually within minutes.
- Submit at
- startupslab.site/submit-product
What Startups Lab is and who it's for
Startups Lab is a weekly startup launch platform and product discovery directory for founders building SaaS, AI tools, and independent software. Products join a transparent weekly launch cycle, receive a permanent product page, and can collect community feedback and votes from 3,000+ founders and early adopters. It organizes 935 products across 23 categories, with a focus on SaaS & Tools (345 products) and AI & Machine Learning (111 products).
3,000+ weekly active builders, indie hackers, and early adopters looking to discover and support new products.
It lists
- Startups
- SaaS products
- AI tools
- Indie software
- Developer tools
- Productivity apps
- Finance & FinTech products
- Health & Wellness products
It doesn't take
- Scams
- Malware
- Predatory aggregators
- Products with misleading or unsubstantiated claims
- Products not live or functional
How to submit to Startups Lab, step by step
Submit your product for free and it goes live on the next available Monday. Free listings are scheduled automatically, up to 15 products per Monday, and require 3 upvotes and visits to 3 distinct product pages to schedule.
Sign in with Google
Create an account using Google sign-in (email login is only for existing accounts).
Enter product name and URL
On the submit page, provide your product name and URL. The AI scraper will crawl your site to prefill tagline, categories, and description.
Review and complete listing details
Verify the AI-generated copy, add a description of at least 200 words, choose a category, upload a 512x512 icon and 16:9 cover image, and provide a working contact email.
Choose a launch plan
Select Free (next available Monday), Skip the Queue ($6 to pick any Monday), or Spotlight ($29 for 30-day featured placement).
Schedule your launch
Free launches require 3 upvotes and visits to 3 distinct product pages to schedule. Paid plans activate automatically.
Go live and get discovered
Your product appears in the weekly launch feed on Monday. Community members vote and comment; Top 3 free launches earn a permanent dofollow backlink.
What the Startups Lab form asks for
| Field | Limits and format |
|---|---|
| Product Name | Required |
| Product URL | Required, must be HTTPS and live |
| Tagline | Under 80 characters, clear and concise |
| Description | At least 200 words |
| Category | Choose from 23 categories |
| Product Type | At least one |
| Icon | 512x512 high-resolution |
| Cover Image | 16:9 aspect ratio |
| Contact Email | Working email for listing fixes |
Our free preview drafts your name, tagline, short and long descriptions, categories and tags in the lengths directories like this one ask for. Try it with your URL.
Startups Lab pricing: free vs paid
| Option | Price | What you get |
|---|---|---|
| Free | Free | Listed in weekly launch feed, full product detail page, community upvoting & comments, analytics, AI prefill, up to 2 active free submissions per account, no guaranteed dofollow backlink |
| Skip the Queue | $6 one-time | Everything in Free, guaranteed dofollow backlink from launch day, skip launch queue, choose any upcoming Monday, special badge, listing on top of free launches |
| Spotlight | $29 one-time | Everything in Skip the Queue, top ranking placement directly after hero on homepage, featured on relevant category pages, only 3 concurrent slots, included in weekly digest, performance report, VIP email support under 24 hours |
| Advertise | from $59 for 30 days | Ad placement reaching 3,000+ active founders |
Why Startups Lab submissions get rejected or stall
- Product URL not live or functional
- Description less than 200 words
- Missing required fields (icon, cover image, category, product type)
- Misleading or unsubstantiated claims about product functionality
- Product falls under prohibited categories (scams, malware, predatory aggregators)
Tips for a listing that gets approved
- Use the AI scraper to prefill your listing, but review and correct all generated copy before submitting.
- Upload a high-resolution 512x512 icon and 16:9 cover image to improve rendering.
- For free launches, gather 3 upvotes and visits to 3 distinct product pages to schedule your launch.
- If you need a guaranteed dofollow backlink, consider Skip the Queue ($6) or Spotlight ($29).
Our take on Startups Lab
Startups Lab is a good fit for founders launching SaaS, AI tools, or indie software who want a permanent listing and community feedback without manual review delays. Free launches are automatic but require some community engagement to schedule, while paid plans offer guaranteed dofollow backlinks and faster placement.
Startups Lab FAQ
Is submitting a product to Startups Lab free?
Yes, you can submit for free and launch on the next available Monday. Free listings are scheduled automatically, up to 15 products per Monday.
Does Startups Lab provide dofollow SEO backlinks?
Yes, Skip the Queue ($6) and Spotlight ($29) plans get a guaranteed DR 54 dofollow backlink from day one. The week's Top 3 most-upvoted free launches also earn one automatically.
How much does it cost to launch on Startups Lab?
Free plan is $0. Skip the Queue is $6 one-time. Spotlight is $29 for a 30-day flight. Advertising starts from $59 for 30 days.
Is there a manual approval queue?
No, there is zero manual moderation queue. Free launches are auto-published per schedule, and paid plans activate automatically, usually within minutes.
How do weekly launch cycles work?
Every Monday we publish that week's batch. Submit before Sunday midnight to be included in the next Monday's launch.
Checked against Startups Lab's own pages on Oct 24, 2026: startupslab.site, startupslab.site/submit-product, startupslab.site/pricing, startupslab.site/guidelines. Directories change their forms and prices; the submit page has the final word.
