HowToBuySaaS at a glance
- Listing price
- Paid onlyPublic SaaS listing is a lifetime purchase via Stripe links (Growth/Enterprise); price not shown
- Domain rating
- DR 23
- Account
- Sign up with email
- Captcha
- None
- Backlink or badge
- Not required
- Email confirmation
- Yes, by link or code
- Submit at
- howtobuysaas.com/list-your-saas/
What HowToBuySaaS is and who it's for
HowToBuySaaS is a two-sided SaaS marketplace. Its public side lists software products by category for buyer discovery, with reviews, comparisons, and selection resources. Its private side lets founders list SaaS businesses for sale or capital raises, and lets investors and acquirers browse those opportunities. The site also publishes editorial reviews and SaaS valuation guides.
Software buyers researching tools, and SaaS founders, investors, and acquirers exploring deals.
It lists
- SaaS products
- AI tools
- CRM software
- Email marketing software
- SEO software
- Project management software
- WhatsApp marketing software
How to submit to HowToBuySaaS, step by step
Choose a public listing plan
Go to the List Your SaaS page and pick Growth ($29 lifetime) or Enterprise (price not shown). Both are one-time purchases via Stripe.
Create an account
Sign up with an email address. Email verification is required.
Submit your product information
Fill in the listing form with your email, product category, and product details. Provide factual product information and supporting assets like screenshots or demos.
Pay via Stripe
Complete the one-time payment through Stripe. Payment does not buy a favorable review or ranking.
HTBS review
HTBS reviews your submitted listing information. They may request corrections, clarification, or additional information before publication.
Listing goes live
Once approved, your product profile appears in the public marketplace under its primary category, with a link to your website.
What the HowToBuySaaS form asks for
| Field | Limits and format |
|---|---|
| Email address | required |
| b_4b4bbda55bb6deb367e6f52d9_6b32851a5b | — |
| product_cat | select |
Our free preview drafts your name, tagline, short and long descriptions, categories and tags in the lengths directories like this one ask for. Try it with your URL.
HowToBuySaaS pricing: free vs paid
| Option | Price | What you get |
|---|---|---|
| Growth Listing | $29 lifetime | Public marketplace profile, product overview and company information, primary category, core features and use cases, product logo and visuals, official website CTA, HTBS review, lifetime listing subject to guidelines. |
| Enterprise Listing | Price not shown | Everything in Growth, plus expanded product profile, richer product sections, additional screenshots, media, use cases, product context, and additional relevant categories. |
Why HowToBuySaaS submissions get rejected or stall
- Incomplete or inaccurate product information: HTBS may request corrections, clarification, or additional information before publication.
- Listing does not fit a SaaS product category: the public marketplace is for software products only.
- Violation of marketplace guidelines: misrepresentation, false information, or unprofessional conduct can lead to rejection or removal.
- Payment not completed: listings require a one-time Stripe payment before review.
Tips for a listing that gets approved
- Write a clear product description that explains what the SaaS does, who it's for, and key capabilities — HTBS emphasizes buyer usefulness over backlinks.
- Provide screenshots, demos, or documentation to strengthen your listing.
- Choose the most relevant primary category; you can add more with the Enterprise plan.
- Don't expect SEO benefits: HTBS explicitly states listings are not sold as backlinks or ranking products.
Our take on HowToBuySaaS
Submit here if you want a permanent, low-cost listing on a SaaS discovery site with a clear buyer focus. Expect a manual review and a straightforward profile, not a traffic or SEO boost.
HowToBuySaaS FAQ
How much does it cost to list my SaaS on HowToBuySaaS?
Growth Listing costs $29 as a one-time lifetime purchase. Enterprise Listing price is not shown publicly.
Is there a free listing option?
No, the public marketplace requires a paid plan.
Do I need an account to submit?
Yes, you need to sign up with an email address and verify it.
Checked against HowToBuySaaS's own pages on Oct 24, 2026: howtobuysaas.com, howtobuysaas.com/list-your-saas/, howtobuysaas.com/marketplace-guidelines/, howtobuysaas.com/saas-reviews/. Directories change their forms and prices; the submit page has the final word.
