BuiltByIndies at a glance
- Listing price
- Free, paid upgradesPaid upgrades exist
- Domain rating
- DR 38
- Link
- Dofollow
- Account
- Sign up with email or Google
- Captcha
- Cloudflare Turnstile
- Backlink or badge
- Not required
- Email confirmation
- Yes, by link or code
- Submit at
- builtbyindies.com/submit
What BuiltByIndies is and who it's for
BuiltByIndies is a launch platform for indie hackers. Makers submit their product, go live during a weekly launch cohort, and receive upvotes, comments and feedback from other makers. The top 3 products each week earn a badge and a dofollow link. Listings stay up permanently and are indexed by Google and AI search.
Indie hackers, makers, and early adopters who launch and discover new products.
It lists
- Startups
- SaaS products
- Indie hacker projects
- Digital products
- Developer tools
- AI tools
How to submit to BuiltByIndies, step by step
Submit your product for free and join the queue for the next open launch week. Free launches stay live permanently and are indexed by Google and AI search. You can skip the queue by adding a BuiltByIndies badge to your site.
Create an account
Sign up with email and password or Google. Email verification is required.
Submit your product
Go to /submit and fill in your product name, tagline, logo and a few screenshots.
Choose a plan
After submitting, pick Free, Plus, Featured or All-in. Free joins the queue; paid plans launch instantly in your chosen week.
Go live on launch week
Your product appears on the launchpad for the week. Makers upvote and comment. Top 3 get a badge and dofollow link.
Keep your listing
Your product page stays up permanently, indexed by Google and AI search. Post updates to your buildlog.
What the BuiltByIndies form asks for
| Field | Limits and format |
|---|---|
| Product name | — |
| Tagline | — |
| Logo | — |
| Screenshots | a few screenshots |
Our free preview drafts your name, tagline, short and long descriptions, categories and tags in the lengths directories like this one ask for. Try it with your URL.
BuiltByIndies pricing: free vs paid
| Option | Price | What you get |
|---|---|---|
| Standard Launch | Free | Join the queue, launch in next open week, permanent listing indexed by Google, ready for AI search, dofollow link if top 3 |
| Plus Launch | $29 one-time | Everything in Standard, pick your launch week, go live instantly, 4 permanent dofollow backlinks from DR 39 site, top of list, verified premium mark, priority support |
| Featured Launch | $79 one-time | Everything in Plus, 14 days homepage spotlight, blog post with 5th dofollow backlink, featured mark |
| All-in Launch | $149 one-time | Everything in Featured, 30 days homepage spotlight and ad slots, sponsor spot in newsletter (1,600+ makers), launch blog post with dofollow link, 5 permanent dofollow backlinks |
| Skip the queue with badge | Free with badge | Add BuiltByIndies badge to your site, moves free launch up to next week |
| Advertise | $25 per week or $79 per month | Side panel widget or launchpad feed, 1-week slots, weekly performance report |
| Sponsor the newsletter | $39 per issue | One sponsor per issue, top placement, name, one-line pitch and link |
| Blog post with backlink | $49 one-time | Written by BuiltByIndies from your brief, permanent dofollow link, published on blog |
Why BuiltByIndies submissions get rejected or stall
- Not completing email verification
- Failing to upvote a few products from the current cohort before scheduling a free launch
- Not having enough karma (earned by community participation) for a free launch
- Removing the BuiltByIndies badge before launch day (moves your launch back to original week)
- Advertising content that fails review (full refund if rejected)
Tips for a listing that gets approved
- Add the BuiltByIndies badge to your site to skip the queue for free.
- Engage with the community before your launch: upvote products and earn karma to schedule your free launch.
- If you want a guaranteed dofollow link, choose Plus or higher; free launches only get a dofollow link if they finish top 3.
- Post updates to your buildlog after launch to keep momentum and stay visible to your early supporters.
Our take on BuiltByIndies
BuiltByIndies is a good fit for indie hackers and SaaS founders who want feedback and early users from a community of makers. The free launch is genuinely free and permanent, but paid plans offer immediate scheduling and guaranteed dofollow backlinks. Expect a small, engaged audience rather than massive traffic.
BuiltByIndies FAQ
How much does it cost to launch on BuiltByIndies?
Free to launch. Paid upgrades: Plus $29 one-time, Featured $79 one-time, All-in $149 one-time.
How long does it take to get approved?
Free launches join a queue and go live in the next open week. Paid launches go live instantly in your chosen week.
Do I get a dofollow backlink?
Free launches get a dofollow link only if they finish top 3. Plus and higher include 4-5 permanent dofollow backlinks from a DR 39 site.
Do I need an account to submit?
Yes, you need to create an account with email/password or Google, and verify your email.
What are the requirements for a free launch?
You need to upvote a few products from the current cohort and may need a small amount of karma earned by community participation.
Checked against BuiltByIndies's own pages on Oct 24, 2026: builtbyindies.com, builtbyindies.com/submit, builtbyindies.com/pricing, builtbyindies.com/ads. Directories change their forms and prices; the submit page has the final word.
